Opening Your First Aesthetic Salon: The 90-Day Plan
From signing the lease to day ninety, here are the operations, hiring, and customer-acquisition priorities every new owner should know — straight from EPIC support.
guideEPIC KOREA Editorial8 min read
Days 0–30: hire and train, full stop
Build out staff in parallel with the fit-out. Treatment skill alone is not enough — run at least two training cycles covering AI device operation and the hospitality SOP before opening day.
Days 30–60: pre-launch marketing to fill week one
Local social ads, LINE official, and cross-referrals from nearby businesses. Filling the first week of bookings is the single highest-leverage task.
Days 60–90: lock in the numbers
Track ticket size, visit interval, and repeat rate weekly. The data habit you build now compounds when you make decisions in month four.
Frequently asked questions
- Ideally 60 days before opening, no later than 30. That gives time to fill the first week of bookings.
- It depends on seating and menu, but most owners open with themselves plus one or two full-time staff.